About Us

For more than 30 years, The Fox Collection has been Australia and New Zealand’s trusted destination for premium craft kits, puzzles and creative projects. From our early catalogue days to today’s modern online experience, our mission remains unchanged: to inspire creativity, offer exceptional quality, and bring the joy of making into every home.

Our Story

Founded on a love of creativity, The Fox Collection began as a beautifully curated mail-order catalogue showcasing craft kits from around the world. Over the decades, our customers have come to rely on us for inspiration, value and a consistently high standard of service.

As crafting has evolved, so have we. What started as a traditional catalogue business has grown into one of the region’s most comprehensive online craft collections, with thousands of designs across stitching, puzzles, diamond art, painting kits and more.

Our Digital-First Transformation

While our catalogue heritage remains important to us, The Fox Collection is now transitioning to a digital-first approach.

This means:

Faster access to new releases
More choice with expanded online collections
Simpler ordering through a modern, easy-to-navigate website
Improved delivery visibility with full online tracking
More frequent updates instead of waiting for the next catalogue cycle

We will still produce selected catalogues from time to time — especially for customers who enjoy browsing this way — but our primary focus is now on offering the best digital shopping experience we’ve ever had.

This shift allows us to maintain the charm and inspiration of our catalogues while embracing the convenience and speed customers expect today.

What We Stand For

Quality First

We partner with trusted suppliers across Australia, New Zealand, China and the United Kingdom to bring you well-designed, detailed and enjoyable craft kits.

Creativity for Everyone

Whether you’re a beginner or a seasoned maker, our range is designed to be accessible, calming and deeply satisfying.

Heritage You Can Trust

Generations of customers have shopped with Fox Collection. We honour that trust by combining our long-standing service values with modern digital convenience.

Looking Forward

As we continue to grow, our focus is on expanding our online range, improving delivery speeds, and introducing more exclusive designs you won’t find anywhere else — all while preserving the warm, familiar Fox Collection spirit.

Join Our Creative Community

Thank you for being part of our evolution.
Whether you shop online, browse our catalogues, or follow our new releases digitally — we’re proud to be part of your creative journey.